Work Experience

Willis Towers Watson - Lead User Experience Specialist
2016 - 2023
User Interface Design, Prototyping, UX Research, User Research, XD, Sketch, Figma, Miro, Userlytics, InVisionApp, FullStory, PhotoShop, Reporting to Product Owners and Stakeholders, and creating the most user-friendly tools for Administering Benefits in the Medicare Marketplace


FARM- Contract Digital Designer
2015 - 2016
Agency Contract Digital Design and Development work.
Agera Energy - Creative Director
2014 - 2015
Oversee and produce the Agera brand from print to digital.
Ziphany / Negawatt - Digital Creative Director
2012 - 2013
phoneGap, HTML 5, CSS 3, Mobile App Design, Web App Design, UX, UI, Marketing, Print Materials, Banner Ads, Training Videos, Logo Design, Interactive PDFs, Website Design, Branding, Interactive Advertising, and Product Development.
clevermethod - Manager of Creative Services
2010 - 2012
ideas to results. And beyond.From concept to post-launch analytics, we deliver full service internet solutions.

Art/Creative Direction
Digital Agency Support
Web/Flash Design
Mobile Apps/Web
CSS/XHTML/FLASH/AS/jQuery
Social Media
New Business/Sales

Client Relations
JRVisuals - PixelJuggernaut
2007 - 2009
- New Media Designer

- Assistant Manager and Founder at Buffalo, NY Macromedia User Group

- Game Design and Development, Rich Media Application Development, Corporate Presentations, Websites, Interactive Banner Ads, Macromedia Flash, CDROM, Video, Photography and Print.
Senior Graphic Designer - clevermethod
2004 - 2007
- New Media Designer

- Assistant Manager and Founder at Buffalo, NY Macromedia User Group

- Game Design and Development, Rich Media Application Development, Corporate Presentations, Websites, Banner Animations, Macromedia Flash, CDROM and Print.
Graphic Designer - Aurora Consulting Group
1999-2003
Fisher-Price Online Product Demos. Buffalo News Graphic Design

Education

University at Buffalo- Bachelor in Digital Design
1993 - 1998
Daemen College - NYS Art Education Certificate K-12
1997 - 1998
Google UX Certification - Coursera
2023 - Present
I am currently getting my UX certification through Google/Coursera.
Carl Edholm

Carl Edholm

Senior UI/UX Designer
carl.edholm@gmail.com
+1 716 228 7545
As a seasoned UX designer with 24 years of experience, I have a proven track record of creating meaningful and intuitive digital experiences for users. My expertise in user research, wireframing, prototyping, and user testing enables me to design exceptional products that meet both the business and user needs. Throughout my career, I have worked with diverse and global teams to deliver innovative solutions across industries, from finance and healthcare to e-commerce and social media. With a deep passion for user-centered design, I strive to create products that not only solve problems but also improve the quality of people's lives.

Download Resume

Skills

UX Design
Illustrator
Photoshop
UI Design
Prototyping
Wireframing
Graphic Design
Figma
Adobe XD
User Journey Mapping
WCAG Standards
Adobe Creative Cloud
Fullstory
Miro
User Interface Design
SaaS

Clients

Here are some of the agencies and brands have benefited directly from my work.

4KIDS Productions, Ambient Blue, Arnold Worldwide, Artists In Buffalo, The Buffalo News & Buffalo.com,Crayola, Corus Interactive, The Cooper Group, Creata, Fisher-Price, Houghton Mifflin Harcourt, Independent Health, Lunchbox, MarketSource MS3, Montreal Canadiens, New Era Cap, Paddock Chevrolet, Ripley Publishing, Roadrunner Records, SAP Global Marketing, SAP LABS, Selatra Games, Silo Design, Simmulation Curriculum, Smith Brothers, TIME Inc., Time Magazine, Real Simple Magazine, InStyle Magazine, People Magazine, Life Magazine.

The following clients were serviced indirectly, through other agencies and studios.

American Express, AT&T, Comedy Central, Delaware North Companies, Fisher-Price, GlaxoSmithKline, GlobalSpec, IBM, Kellogg's, Mattel, Microsoft, MTV, NCAA, Ripley Entertainment, Roache Pharmaceutica, Schering Plough, Samsung, Skinny Cow, Sony Pictures, Unilever, Xerox.
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